In the industrial era 4.0, the cryptocurrency market has become booming worldwide because the impact it has felt on society is quite large. It has led to an increase in the number of people interested in learning about new technologies such as blockchain.
It provides a huge opportunity for blockchain startups to promote their products effectively. In this case, digital marketing tools are the key strategy to help you succeed in the business world. It helps you increase the productivity and profitability of your business. Some of them even use more than one marketing tool at the same time.
In addition to promotional activities, many business people use digital marketing tools to communicate company information, identify consumer interests, and attract them to make transactions.
So, to be able to choose the right digital marketing tools for you, here are the six most effective digital marketing tools for blockchain startups:
1. Woorise
Woorise is a digital marketing tool that allows you to create online contests free of charge. However, the features are limited, such as 1-click random winners, ready-to-use layouts, data export via CSV file, thorough analytics, fraud detection, and much more. So, if you want to access unlimited features, you can get a paid subscription.
Moreover, Woorise helps your blockchain startup connect with the audience, gather prospects, and close deals. With Woorise, you can also create various interactive campaigns such as animated commercials, and marketing surveys, collect feedback, collect payments and subscriptions, and much more.
2. Coindesk
Coindesk is a must-have tool for blockchain startups. It keeps you updated with the latest trends in the blockchain industry so you can easily create the right marketing strategy.
In addition, given that Coindesk is a news website that focuses on digital currency. Coindesk allows its users to learn about a certain coin through content – blog content, explainer videos, etc. This can be the right strategy for blockchain startups in promoting their products through educational content.
3. DTube
DTube is a YouTube alternative platform that operates on blockchain technology. This platform offers a variety of features that YouTube does not have, such as no censorship or algorithms that can change the rating of videos.
In addition, this platform is ad-free which sometimes interferes with user comfort when enjoying videos. DTube also offers video editing features so you don’t need to use paid video editing software to create compelling video content.
For example, when your blockchain startup wants to make short and appealing cryptocurrency videos to educate audiences, you can use the video editing feature on DTube.
4. HubSpot
HubSpot is a good tool for content marketing management, whether from websites, social media, web analytics, landing pages, and any form of marketing. HubSpot offers various features to run digital marketing, but HubSpot is famous for its specialization in CRM.
You can collect client or lead contact information that can be easily converted to CSV format. HubSpot is also integrated with business email so that all marketing activities will be recorded directly. This tool can certainly help your marketing strategy to succeed.
5. Hootsuite
Hootsuite is a popular social media marketing tool that has been used by large companies to manage their social media business. With only one place, you can enter and monitor business progress and consumer interactions on Twitter, Facebook, LinkedIn, WordPress blogs, and many more.
Another advantage that is very inherent in Hootsuite is the posting schedule. You don’t need to be on standby during the hours when the most views are uploaded content on social media.
Just schedule the content, and you can do other work. You can also publish various kinds of content, such as social media videos, images, blogs, and so on. After that, the content will be published automatically at the time you specify.
6. Steepshot
Stepshot is a blockchain-powered photos-based sharing platform. It allows its users to post pictures of the team or products of their business.
It is an excellent tool for promoting your blockchain startup on social media. Interestingly, you will also get coins every time someone views or likes your post.
7. The Coin Leaks
The Coin Leaks is a website that aims to protect users from fraud in the cryptocurrency and stock markets. It educates users on how to identify and avoid scams, and provides useful tips for investing wisely and safely. The Coin Leaks also promotes the benefits of saving money and building wealth over time. The website is designed to be informative, reliable and helpful for anyone interested in the financial world.
Takeaway
Digital marketing tools are very important for blockchain startups who want to bring in lots of leads. Without digital marketing tools, businesses will find it difficult to manage and measure the success of their online marketing.
Therefore, you can include the tools mentioned above in your list to be considered according to your business needs and goals. That way, your blockchain business will thrive in today’s digital business world.
